2025 is officially in motion, and as January comes to a close, it’s the perfect moment to check in, refocus, and keep the momentum alive. This isn’t just another year—it’s a blank canvas. For creators, every season brings a chance to try something new, take risks, and redefine what’s possible. It’s not about waiting for the perfect moment; it’s about building as you go, tearing down what doesn’t serve you, and shaping the future you want—one step, one project, one idea at a time.

Let’s dive into January’s edition of The Resource—your go-to guide building momentum, staying inspired, and setting the tone for an unforgettable year ahead. Let’s get to it. 💡

• BehindTheCreative:  Step into the creative mind of Saeed Ferguson, designer and creative director. 🪡

• Monthly Moodboard: This month, our moodboard is all about momentum—kicking off 2025 with focus, energy, and a vision for what’s next.

• Picked For You: Dive into these curated picks to watch, read, and listen to this month! 🧠

• Culture Pulse: From TikTok’s drama-filled ban and IG’s new editing feature 👀 to the Philadelphia Eagles heading BACK to the Super Bowl! 🦅🏈

Saeed Ferguson

If you don’t know Saeed Ferguson yet, it’s time to get familiar. The visionary behind All Caps Studio is shaking up the creative world with a unique blend of artistry, design, and storytelling. Launched in 2019, Saeed's studio is celebrated for its “Tangible Ideas and Objects” that inspire hope and spark change. Drawing from philosophy, spirituality, and personal experiences, his work feels like a deeply personal narrative brought to life through design.

Saeed Ferguson, the visionary behind All Caps Studio, shared his insights with us, answering some of our top questions about his journey, creative process, and the future of his brand.

Q: How do you decide what designs and themes to explore in your drops, and how has that evolved over time?

SF: I draw a lot of themes from philosophical ideas and spirituality. The ideas from All Caps are almost like my personal journal, and I enjoy expressing what I'm feeling at that moment. For example, I wanted to enter 2025 with intention and clarity, and the first theme we discussed as a brand was the idea of "Expect Nothing, Appreciate Everything." To us, this represents a way of living in the present moment with gratitude.

Q: How did your experience in Philadelphia’s streetwear culture influence the identity of All Caps?

SF: Philadelphia's streetwear scene is tight-knit and built on community. After working at a streetwear store called Ps & Qs for 10 years, I established a foundation of community that allowed me to grow All Caps Studio, and community has been central to the brand ever since.

Q: What initially drew you to photography and how did that shape your creative approach to streetwear design?

SF: My brother put a camera in my hands when I was 13 or 14, and since then I've been taking photos of my friends and my city. It taught me how to observe, understand the world around me, and reflect on moments. This has been significant for my design practice, as I can see things in the world, make sense of them, and then attempt to convey that through design. For example, I can hear a song and interpret its energy and lyrics through my design work.

Q: Tell us about your collaboration with Zara, how was that accomplishment?

SF: For me, it was a moment of validation. Not that I needed a big brand like Zara to put their stamp on what we're doing, but it was a moment for us to show who we are as a brand on a global scale and to show that the ideas that we want to share with the world are bigger than ourselves. It was a moment to talk to an audience that we might not have had access to otherwise and grow our community on a larger scale. It was a reminder that the work we're doing is impactful and resonates beyond our local community.

New year, new vibes—our moodboard this month is all about momentum and good energy. It’s the spark that comes with setting bold goals and chasing them with everything you’ve got. Think fresh starts, big dreams, and the kind of energy that fuels unstoppable progress. This is the season to move with intention, keep the vision clear, and let that good energy lead the way. Whether it’s leveling up your craft, building something new, or just staying consistent, this is your reminder: the work you put in now sets the tone for the whole year. Let’s make it count.

Thank you for being a part of The Resource. This digest is powered by REC, the #1 resource for creatives everywhere. Follow REC on all platforms to stay connected, inspired, and equipped with resources to do more of what you love. If you’re local to Philly learn more about how a REC membership unlocks access to REC Studios and more.